The client perception ladder has four levels to it, and describes the different ways in which you can be regarded by your clients.
Question:
Can you name and describe these four different stages given to each level?
Answer:
Level 1 – Commodity Supplier – Price sensitive
Level 2 – Service Provider – Products & service
Level 3 – Value Adder – You help them achieve their objectives
Level 4 – Insider – Consulted before action, a trusted extension to the family